Hi, I’m Jennifer Peralta-Ajemian — an artist, cultural strategist, and creative entrepreneur committed to shaping the future through storytelling and innovation.

As the Founder and Creative Lead of the JPA. Group, I bring a values-first approach to everything I do. My mission is to center humanity in every decision — from casting and creative strategy to business building and social impact.

I was raised in a multicultural home that celebrated both leadership and the arts, which gave me an early understanding of how creative expression can build bridges. I trained as a ballet dancer, earned a Bachelors of Arts degree in Dance and Journalism from Marymount Manhattan College, and spent over a decade assisting top talent agents and veteran casting directors before launching my own company.

In 2014, I founded Jennifer Ajemian Casting to champion historically underestimated voices and challenge industry norms. Since then, my casting work has been recognized by the Academy of Motion Picture Arts & Sciences, Tribeca, SXSW, the New York Emmys, the Austin Film Festival, and others.

In 2025, I expanded my vision with the launch of JPA. Group — a multidisciplinary creative and strategic enterprise rooted in journey, purpose, and authenticity. Today, I lead JPA Casting and JPA Creative, working with filmmakers, brands, and cultural leaders to tell stories that reflect truth, spark connection, and drive meaningful change.

My work and perspective have been featured in panels and podcasts hosted by Black Film Space, Glass Elevator, Film Fatales, Globescreen Conference, The Purpose Made, and Represent Now — where I speak on authenticity, representation, and infinite mindsets.

Outside the entertainment world, I helped launch the global educational firm CATES, where I served as General Manager and remain a part-owner.

At my core, I’m an artist. Everything I create — whether on screen, in business, or in conversation — is rooted in integrity, emotional precision, and a belief that stories shape systems.

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